Ibexa and Quable: the alliance of two market leaders in Digital Experience

Quable is welcoming Ibexa as a majority shareholder in the company. Ibexa and Quable share the same values and ambitions which will help achieve this ambitious project. Quable will continue to be autonomous, developing a best-in-class PIM platform, while being part of a larger project integrating seamlessly with the world-class scope of Ibexa DXP.

A game-changing complementary relationship

With the ambition of creating a global leader in Digital Experience(s), this unique alliance offers companies an agile and integrated ecosystem, eliminating silos between marketing, product, e-commerce, communication and technical teams. The power of PIM combined with the flexibility of DXP will allow brands to:

• Accelerate their go-to-market strategy thanks to perfect synchronization between product information, assets and communication media
• Differentiate themselves across personalized user experiences by distributing relevant, precise and adapted content to each point of contact
• Take back control and bring cohesion in their digital teams by ensuring consistency and uniformity of data in  all distribution channels. (web, mobile, social networks, e-commerce, etc.)

Towards a new era of Customer Experience

Through this new strategic coalition, Ibexa and Quable will be accelerating and supplementing their respective growth. As a unifying force for the benefits of its clients, Ibexa will be offering Quable its international development know-how and will help to accelerate its roadmap. François-Emmanuel Lamellière, Sylvain Gourvil and Baptiste Legeay, co-founders of Quable, will remain at the helm of the company. Ibexa plans to accelerate the growth of Quable and enable it to expand internationally.

François-Emmanuel Lamellière, CEO of Quable, is delighted with the merger: “Quable has grown very rapidly thanks to the talent of its team and its powerful ecosystem. Now we need to break new ground by joining forces with a world-class software player that shares our values, recognizes our expertise and helps us to accelerate our international development. We are really excited to be part of this unique journey”.

Bertrand Maugain, CEO of Ibexa, explains: “We take great pride in being able to support the ongoing success of Quable. It is a company we already know very well, a real French gem of a company and a strong leader in the PIM market. Ultra-personalization and consistency of messaging have become the key factors for Go-to-market and differentiation, which is why we are so delighted to bring new fantastic capabilities to Ibexa DXP – capabilities that,  I’m sure, will be warmly welcomed by our customers and partners. Thanks to QNTM Group support, we are building the new European Digital Experience champion“.

About Ibexa

Ibexa Digital Experience Platform (DXP) helps leading brands transform their complexity into a competitive advantage through engaging digital experiences. Ibexa offers an end-to-end DXP with tailored content management, CDP, personalization, PIM, e-commerce, and workflow automation capabilities. Together with our 80+ certified partners, we help businesses enhance their digital strategy with the fully customizable and scalable Ibexa DXP.  Ibexa DXP is recognized by Gartner and is trusted by more than 300 brands such as CMS legal, Mazars, UmweltBank, ADAC, Essilor, Native Instruments,  Avène, Groupe Atlantic, and Swissport. Ibexa is part of the QNTM Group.

https://www.ibexa.co

About Quable

Quable is the PIM Product Information Management solution for brands and manufacturers looking for growth. Groupe Rocher, Mitsubishi Electric, Escada, Berluti, Delsey, North Sails, Liberated Brands, MCO Regent and more than 300 leading brands across 85 countries have chosen Quable PIM to help their omnichannel businesses take off. Founded in 2013, Quable has 50 expert employees and more than 40 million products managed in the fashion, luxury, food and industrial sectors.

https://www.quable.com/en

About QNTM Group

QNTM Group is a leading European MarTech Group founded in Norway in 2021. Our mission is to simplify the management of marketing technology for business leaders without compromising on results. We do this by offering an innovative and integrated portfolio of MarTech and e-commerce platforms that work together to allow brands to deliver personalized customer experiences that drive conversions and boost success. Serving over 1,000 global brands, QNTM’s portfolio features companies such as Actito, Bizzkit, Ibexa, Notificare, Raptor, and Qualifio, all offered stand-alone or as well integrated QNTM solutions. Backed by Altor Fund V, QNTM operates with a talented team of over 500 employees across Europe.

https://qntmgroup.com

For inquiries about Ibexa and Quable, please contact gregory.becue@ibexa.co